Have your brand talked about on one of Calgary's most
Instagram accounts.

We help Calgarians make more of their city by speaking in the language of the now.

@URBACalgary Media Kit
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Our
revolves around the following categories of curated local content.

We help brands relate to Calgarians through by leveraging the mechanics of internet culture. We relate local or national businesses to our Calgarian Gen Y & Z audience by talking in the language of the now.

News/Current Events

User Sent Content

Local Recommendations

Memes

Events/Night Life

Deals/Giveaways

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We obsess over content, details & going viral.

A URBA “post” isn’t just a post. What you’re also buying into includes…

URBA’s stamp of approval on your brand

Content Production & Strategy

Marketing Consultation

There is a major difference between a 100 like post with 5 shares, and a post with 1000 likes and 500+ shares.

During the Calgary Stampede in 2022, we pulled off a “Fake Amber Heard” stunt after the Amber Heard v Johnny Depp trial. We saw partner clients receive over 300,000 localized views and 1000’s of shares in 24 hours as a result of this campaign.
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Our giveaways & Instagram reels do big numbers.

No one wants to actually see ads on social media. We create authentic & relatable messaging that resonates with our audience.

Boosted Instagram Ads

Drive Followers via Giveaways

Local Awareness & Sales

URBA accounts are backed by the marketing brains at URBA Media meaning campaigns are setup for real-world brand success.

URBA achieved Calgary’s biggest ever Instagram giveaway during the “Battle of Alberta” NHL playoffs for Leela Eco Spa driving over 10,000 new followers to their Instagram account, 77,000+ comments & 15,000 likes. 
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Insights

55%

Female

45%

Male

3,500,000

Monthly Accounts Reached

260,000+

Monthly Content Engagements

80,000+

Monthly Content Shares

5,500,000

Monthly Impressions Generated

100,000+

Reach on 1 Top Performing Post

800,000+

Reach on 1 Top Performing Reel/Video

Get your brand posted about on our platform.

Some of our work.

V Burger

strEATS

Papa Johns

Mercedes-Benz Country Hills

Pastasloot

Joey’s Fish Shack

Brands we’ve had the pleasure of working with.

Papa John's Alberta
V Burger
Joey's Fish Shack
Simons
Riff
Wow Chicken
Kit & Ace
Paros Real Greek
West Edmonton Mall
Wines of BC
Cleaver

Let’s talk.