manifesto.
v burger aims to make the classic american burger joint cool again through a futuristic plant-based approach. when v burger approached urba, it needed compelling social content that popped while being fun to show off its unique approach to the calgary market.
results.
– doubled march & april revenue through “spring feels & v burger deals” campaign during covid lockdown
– generated 390,000 impressions, 7140 web clicks and 97,000 engagements in a 6 month period on a small spend
– developed brand story write up for v burger
– generated over 350,000 impressions through local influencers in a 6 month period
– contributed to follower growth of 11.5k followers
– user-based tiktok video content
– consulted v burger on “v burger virtual”, a ghost kitchen scaling strategy based on pastasloot approach
– logistics behind food styling, product shoots, and creative direction
– launch of breakfast menu & dipped cones
