strEATS

from street to streats.

problem.
creating an entertainment & user-based content strategy to drive organic views across tiktok & Instagram for more efficient marketing spend results.

solution.
working close with internal streats team to create re-occurring monthly content that follows tiktok & social trends.

Client: strEATS
Website: streats.ca
Services: Development, Media Buys, Production, Social Media, Strategy

manifesto.

streats is a canadian qsr with the aim to create strong localized experiences around trend-driven street foods in the markets they go into. when streats approached urba, they wanted an out-of-the-box social strategy where the primary goal was to have trend & entertainment-based content with the product being secondary to drive brand awareness and exposure.

results.

– video content strategy revolving around “juggling act” theory to push organic
– over 10,000,000 impressions and 251,000 clicks overpaid digital ads over the course of a year
– influencer marketing strategy & execution
– over 13,000+ canadian followers obtained organically
– tiktok video content of which some have hit 1,000,000+ views.
– new franchise store launch campaigns
– developed website
– creation of internal marketing documents