manifesto.
streats is a canadian qsr with the aim to create strong localized experiences around trend-driven street foods in the markets they go into. when streats approached urba, they wanted an out-of-the-box social strategy where the primary goal was to have trend & entertainment-based content with the product being secondary to drive brand awareness and exposure.
@streatskitchens Who made these damn tacos???
♬ original sound - Streats
@streatskitchens Reply to @ayeitsnaturr ♬ original sound - Streats
@streatskitchens Reply to @cannabish02 ♬ original sound - Streats
@streatskitchens Spences first ❤️
♬ original sound - Streats
results.
– video content strategy revolving around “juggling act” theory to push organic
– over 10,000,000 impressions and 251,000 clicks overpaid digital ads over the course of a year
– influencer marketing strategy & execution
– over 13,000+ canadian followers obtained organically
– tiktok video content of which some have hit 1,000,000+ views.
– new franchise store launch campaigns
– developed website
– creation of internal marketing documents