manifesto.
mercedes-benz country hills is canada’s largest and most recently built mercedes-benz dealership in calgary. with the aim to be distant from the traditional dealership stigma, mercedes-benz country hills approached urba media to provide a whole new disruptive approach to digital marketing over social media while integrating mercedes-benz country hills as part of the calgarian community. as a part of this, urba was tasked to grow brand awareness for mercedes-benz country hills over social media while creating an advertising + content strategy for the brand to integrate with calgary.
results.
– handling, marketing & logistics behind the mercedes-benz country hills fashion show in collaboration with calgary heatlh trust raising over $30,000 in donations
– growth of social following by over 650% since start of relationship with a localized calgarian audience
– continuous creation of various advertisement campaigns over paid media resulting in cheap delivery (total results hitting over 1,000,000 impressions and over 10,000 website clicks)
– influencer marketing with campaigns results in over 350,000 impressions
– production for original branded content
– established mercedes-benz country hills as a leader locally over social
