Powering 1,116,821+ people to make more.

Urba is a hyperlocal media and discovery company built to help people make more of their city.

Founded in 2017, Urba has grown from a local media network into a cultural platform with more than 1.1M followers across its markets.

Our foundation is simple: the most meaningful parts of a city are often happening closest to the ground. The restaurant people are just discovering. The event everyone is talking about. The local business becoming part of someone's routine. The moment that starts small and suddenly belongs to the city.

Urba exists to understand, shape, and amplify those moments.

Through Urba.media, we connect locals to the people, places, events, and stories that define their city.

Through Urba.now, we are building the next layer of local discovery, a place where people can find what is happening around them and where organizers, venues, brands, and local businesses can connect with their communities in a way that feels relevant, trusted, and real.

Our work lives at the intersection of media, culture, commerce, and experience. We create attention, but more importantly, we understand what attention is meant to do. It should move people. Into rooms, into restaurants, into neighbourhoods, into experiences, and into a deeper relationship with the place they live.

Urba has always been built from proximity. We know that local culture cannot be understood from a distance. It is shaped by the people who show up, the businesses that give a city texture, the organizers who create reasons to gather, and the everyday moments that make a place feel alive.

Our ambition is global, but our lens is local.

We believe every city has more to offer than most people know how to find. Urba is building the platform to change that, helping locals around the world discover more of where they live while giving the people and businesses shaping those cities a more authentic way to reach them.